Concepedia

Yu-Shan Chen

YC

17

Publications

3.7K

Citations

16

H-Index

2006

Active since

Affiliations

National Taipei University(Current)

Tamkang University

National Health Research Institutes

National Cheng Kung University Hospital

National Yunlin University of Science and Technology

Yu-Shan Chen is an author at National Taipei University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingGreen MarketingStructural Equation ModelingMedicineEducationSocial SciencesInnovationDermatology

Publications per year

2006–2019

17

Publications

17

Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Yu-Shan Chen, Ching‐Hsun Chang · Journal of Business Ethics · 2012 · 1.1K citations

Consumer Decision Making, Green Marketing, Greenwashing +13

The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity

Yu-Shan Chen, Ching‐Hsun Chang · Journal of Business Ethics · 2012 · 1K citations

Green Growth, Engineering, Green Dynamic Capabilities +14

Green shared vision and green creativity: the mediation roles of green mindfulness and green self-efficacy

Yu-Shan Chen, Ching‐Hsun Chang, Shu-Ling Yeh et al. · Quality & Quantity · 2014 · 269 citations

Behavioral Sciences, Creativity, Social Psychology +10

Green Transformational Leadership and Green Performance: The Mediation Effects of Green Mindfulness and Green Self-Efficacy

Yu-Shan Chen, Ching‐Hsun Chang, Yu-Hsien Lin · Sustainability · 2014 · 265 citations · Full text

Green Marketing, Green Transformational Leadership, Organizational Behavior +16

The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction

Yu-Shan Chen, Chang-Liang Lin, Ching‐Hsun Chang · Quality & Quantity · 2013 · 225 citations

Customer Satisfaction, Green Word-of-mouth, Behavioral Sciences +10

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