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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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Social Sciences, Educational Measurement, Econometrics +15

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H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

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SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

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Business, Marketing, Marketing Management +12

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

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Business, Marketing, Marketing Management +17

The Behavioral Consequences of Service Quality

Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations

Business, Marketing, Marketing Management +14