Publication | Closed Access

Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Consumer Decision MakingGreen MarketingGreenwashingBehavioral Decision MakingManagementBusinessConsumer ResearchTrustSocial InfluenceConsumer BehaviorGreen TrustGreen Perceived RiskGreen Consumer ConfusionGreen Decision-makingMarketingSocial Sciences