Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

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Social Sciences, Educational Measurement, Econometrics +15

Multivariate Data Analysis.

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Natural Sciences, Data Science, Categorical Data Analysis +13

The Commitment-Trust Theory of Relationship Marketing

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Business, Marketing, Marketing Management +10

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DigitalCommons - Kennesaw State University (Kennesaw State University) · 1998 · 14.1K citations

Natural Sciences, Human Resource Management, Multivariate Visualization +10

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Management, Organization Studies, Organizational Behavior +11