Green Purchase Behavior
Green Purchase Behavior is a consumer behavior construct that denotes the singular decision-making process through which individuals in emerging markets select, acquire, and consume goods and services based on their perceived environmental sustainability, distinguishing it from general purchase behaviors by its explicit emphasis on ecological impact mitigation.
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2017–2026
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Sustainable consumption: green consumer behaviour when purchasing products
William Young, Kumju Hwang, Seonaidh McDonald et al. · Sustainable Development · 2009 · 1.6K citations · Full text
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Hong Kong Polytechnic University
Hong Kong, Hong Kong
20 h-index
36 publications
7.5K citations

Universiti Sains Malaysia
George Town, Malaysia
15 h-index
28 publications
4.1K citations
University of Science and Technology of China
Hefei, China
15 h-index
29 publications
4.2K citations
University of Technology Malaysia
Johor Bahru, Malaysia
14 h-index
35 publications
1.8K citations
Sunway University
Petaling Jaya, Malaysia
14 h-index
17 publications
1.1K citations
China University of Mining and Technology
Xuzhou, China
13 h-index
35 publications
1.8K citations
Northern University of Malaysia
Jitra, Malaysia
13 h-index
26 publications
1.6K citations

Symbiosis International University
Pune, India
11 h-index
14 publications
1.2K citations
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127 publications · 9.9K citations
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72 publications · 15.1K citations
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BSE · 38 publications · 6.4K citations
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37 publications · 6.5K citations
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20 publications · 8K citations
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