Green Purchase Behavior

Green Purchase Behavior is a consumer behavior construct that denotes the singular decision-making process through which individuals in emerging markets select, acquire, and consume goods and services based on their perceived environmental sustainability, distinguishing it from general purchase behaviors by its explicit emphasis on ecological impact mitigation.

1.6K

Publications

163.9K

Citations

3.7K

Authors

1.5K

Institutions

Publications per year

2017–2026

1K

Authors

3.7K

  1. LW
    Lei Wang

    Xuzhou University of Technology, China

    12 publications · 1.1K citations

    12

    h-index

  2. NM
    Norazah Mohd Sukı

    Universiti of Malaysia Sabah, Malaysia

    12 publications · 1.8K citations

    11

    h-index

  3. AK
    Arpita Khare

    Indian Institute of Management Rohtak, India

    11 publications · 1.1K citations

    11

    h-index

  4. PP
    Philip Pong Weng Wong

    Xuzhou University of Technology, China

    10 publications · 982 citations

    10

    h-index

  5. RL
    Rambabu Lavuri

    Indian Institute of Technology Jammu, India

    8 publications · 735 citations

    8

    h-index

1–5 of 3.7K

Venues

  1. Sustainability

    127 publications · 9.9K citations

    56

    h-index

  2. Journal of Cleaner Production

    72 publications · 15.1K citations

    53

    h-index

  3. Business Strategy and the Environment

    BSE · 38 publications · 6.4K citations

    36

    h-index

  4. Journal of Retailing and Consumer Services

    37 publications · 6.5K citations

    31

    h-index

  5. Journal of Consumer Marketing

    20 publications · 8K citations

    20

    h-index

1–5