Concepedia
Statistics
Publications
21
Citations
5.1K
H-Index
20
Active since
1999
Affiliations
University of South Florida(Current)
Florida State University
Michigan State University
Middle Tennessee State University
HEC Montréal
Barbara A. Lafferty is an author at University of South Florida specializing in marketing management, marketing, and business.
Publications per year
1999–2016
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Ronald E. Goldsmith, Barbara A. Lafferty, Stephen J. Newell · Journal of Advertising · 2000 · 1.3K citations
Business, Marketing, Marketing Management +14
Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Barbara A. Lafferty, Ronald E. Goldsmith · Journal of Business Research · 1999 · 704 citations
The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
Barbara A. Lafferty, Ronald E. Goldsmith, Stephen J. Newell · The Journal of Marketing Theory and Practice · 2002 · 463 citations
Business, Marketing, Marketing Management +13
The impact of the alliance on the partners: A look at cause–brand alliances
Barbara A. Lafferty, Ronald E. Goldsmith, G. Tomas M. Hult · Psychology and Marketing · 2004 · 420 citations
Business, Marketing, Marketing Management +15
A synthesis of contemporary market orientation perspectives
Barbara A. Lafferty, G. Tomas M. Hult · European Journal of Marketing · 2001 · 369 citations
Business, Marketing, Marketing Management +6
1–5 of 21