Hairong Li

Statistics

Publications

128

Citations

10.8K

H-Index

Active since

1990

Affiliations

Institute of Geographic Sciences and Natural Resources Research(Current)

Chinese Academy of Sciences

University of Chinese Academy of Sciences

Michigan State University

Second Institute of Oceanography

Hairong Li is an author at Institute of Geographic Sciences and Natural Resources Research specializing in business, marketing, and environmental sciences.

ORCID

Publications per year

1990–2024

128

Publications

128

Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads

Steven M. Edwards, Hairong Li, Joo-Hyun Lee · Journal of Advertising · 2002 · 1K citations · Full text

Business, Marketing, Psychology +17

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Nora J. Rifon, Sejung Marina Choi, Carrie S Trimble et al. · Journal of Advertising · 2004 · 948 citations

Social Sciences, Marketing, Marketing Management +16

Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence

Hairong Li, Terry Daugherty, Frank Biocca · Journal of Advertising · 2002 · 759 citations

Business, Marketing, Marketing Management +17

Measuring the Intrusiveness of Advertisements: Scale Development and Validation

Hairong Li, Steven M. Edwards, Joo-Hyun Lee · Journal of Advertising · 2002 · 708 citations

Business, Communication, Marketing +16

The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior

Hairong Li, Cheng Kuo, Maratha G. Rusell · Journal of Computer-Mediated Communication · 2006 · 588 citations

Business, Information Systems, Marketing +15

1–5 of 128