Hairong Li - Concepedia

Author

Hairong Li

Institute of Geographic Sciences and Natural Resources Research ORCID

Also Known As

HAIRONG LI, Hai-Rong LI, Hai-Rong Li, Hai-rong LI, Hai-rong Li, Hairong LI, Hairong Li, Hairong Li -, LI Hairong, Li Hairong

310

Publications

11.8K

Citations

H-Index

329

Concepts

All Affiliations

Institute of Geographic Sciences and Natural Resources Research Chinese Academy of Sciences University of Chinese Academy of Sciences Michigan State University Second Institute of Oceanography

About

Hairong Li is an author at Institute of Geographic Sciences and Natural Resources Research specializing in management, marketing, and engineering.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Engineering	19	29	1.3K
2	Business	13	13	2.5K
3	Arts	9	9	1.8K
4	Health Sciences	6	6	1.1K
5	Education	1	1	12

Hairong Li

125

Publications

10.5K

Citations

H-Index

Page 1

	Year	Citations
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads Steven M. Edwards, Hairong Li, Joo-Hyun Lee Journal of Advertising	2002	978
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive Nora J. Rifon, Sejung Marina Choi, Carrie S Trimble, Journal of Advertising Consumer ResearchConsumer AttitudeSocial InfluenceOrganizational BehaviorJournalism	2004	929
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence Hairong Li, Terry Daugherty, Frank Biocca Journal of Advertising Customer SatisfactionConsumer ResearchVirtual ExperienceCommunicationOnline Customer Behavior	2002	752
Measuring the Intrusiveness of Advertisements: Scale Development and Validation Hairong Li, Steven M. Edwards, Joo-Hyun Lee Journal of Advertising Customer SatisfactionAdvertisingNew MeasureInteractive MarketingTargeted Advertising	2002	694
The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior Hairong Li, Cheng Kuo, Maratha G. Rusell Journal of Computer-Mediated Communication Customer SatisfactionDigital MarketingConsumer StudyConsumer ResearchCommunication	2006	587
Characteristics of virtual experience in electronic commerce: A protocol analysis Hairong Li, Terry Daugherty, Frank Biocca Journal of Interactive Marketing	2001	502
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience Yuping Liu–Thompkins, Shintaro Okazaki, Hairong Li Journal of the Academy of Marketing Science Customer ExperienceCustomer SatisfactionAffective DesignEmpathyConsumer Research	2022	319
Inhibition of ischemic cardiomyocyte apoptosis through targeted ablation of Bnip3 restrains postinfarction remodeling in mice Abhinav Diwan, Maike Krenz, Faisal Syed, Journal of Clinical Investigation	2007	299
Consumer Privacy Concerns and Preference for Degree of Regulatory Control Shintaro Okazaki, Hairong Li, Morikazu Hirose Journal of Advertising Consumer ResearchLawCommunicationPolicy AnalysisMobile Marketing	2009	284
The Role of Virtual Experience in Consumer Learning Hairong Li, Terry Daugherty, Frank Biocca Journal of Consumer Psychology	2003	260

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