Concepedia

Author

Joo-Hyun Lee

Michigan State University

Also Known As

Joo-Hyun Lee

1

Publications

978

Citations

1

H-Index

0

Concepts

All Affiliations

Michigan State University
JL

About

Joo-Hyun Lee is an author at Michigan State University.

Joo-Hyun Lee

×

1

Publications

978

Citations

1

H-Index

YearCitations

Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads

Steven M. Edwards, Hairong Li, Joo-Hyun Lee

Journal of Advertising

2002

978

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