Concepedia

Terry Daugherty

TD

Statistics

Publications

19

Citations

3.3K

H-Index

15

Active since

2001

Affiliations

University of Akron(Current)

Michigan State University

The University of Texas at Austin

Vanderbilt University

Terry Daugherty is an author at University of Akron specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingCommunicationAdvertisingConsumer BehaviorMarketing CommunicationArtsUser Experience

Publications per year

2001–2018

19

Publications

19

Exploring Consumer Motivations for Creating User-Generated Content

Terry Daugherty, Matthew S. Eastin, Laura F. Bright · Journal of Interactive Advertising · 2008 · 765 citations

Cultural Consumption, Digital Marketing, Consumer Study +26

Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence

Hairong Li, Terry Daugherty, Frank Biocca · Journal of Advertising · 2002 · 752 citations

Customer Satisfaction, Consumer Research, Virtual Experience +24

Characteristics of virtual experience in electronic commerce: A protocol analysis

Hairong Li, Terry Daugherty, Frank Biocca · Journal of Interactive Marketing · 2001 · 502 citations

eWOM and the importance of capturing consumer attention within social media

Terry Daugherty, Ernest Hoffman · Journal of Marketing Communications · 2013 · 283 citations

Customer Satisfaction, Consumer Attention, Social Medium Monitoring +18

The Role of Virtual Experience in Consumer Learning

Hairong Li, Terry Daugherty, Frank Biocca · Journal of Consumer Psychology · 2003 · 260 citations

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