Concepedia

Laura F. Bright

LF

Statistics

Publications

26

Citations

2.8K

H-Index

19

Active since

1998

Affiliations

The University of Texas at Austin(Current)

Texas Christian University

University of Colorado Boulder

University of Maryland, College Park

University of Colorado System

Laura F. Bright is an author at The University of Texas at Austin specializing in marketing, social media, and communication.

Publications per year

1998–2024

26

Publications

26

Exploring Consumer Motivations for Creating User-Generated Content

Terry Daugherty, Matthew S. Eastin, Laura F. Bright · Journal of Interactive Advertising · 2008 · 779 citations

Social Sciences, Communication, Marketing +17

Too much Facebook? An exploratory examination of social media fatigue

Laura F. Bright, Susan Bardi Kleiser, Stacy Landreth Grau · Computers in Human Behavior · 2014 · 529 citations · Full text

Social Sciences, Communication, Social Psychology +13

Facebook versus television: advertising value perceptions among females

Kelty Logan, Laura F. Bright, Harsha Gangadharbatla · Journal of Research in Interactive Marketing · 2012 · 278 citations

Social Sciences, Communication, Marketing +15

Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

Jung Ah Lee, Sabitha Sudarshan, Kristen L. Sussman et al. · International Journal of Advertising · 2021 · 251 citations

Business, Communication, Marketing +9

Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands

Laura F. Bright, Kelty Logan · Internet Research · 2018 · 178 citations

Business, Communication, Marketing +17

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