Concepedia

Laura F. Bright

LF

25

Publications

2.7K

Citations

19

H-Index

1998

Active since

Affiliations

The University of Texas at Austin(Current)

Texas Christian University

University of Colorado Boulder

University of Maryland, College Park

University of Colorado System

Laura F. Bright is an author at The University of Texas at Austin specializing in management, communication, and marketing.

Top concepts

ManagementCommunicationArtsMarketingSocial MediaInteractive MarketingConsumer ResearchEngineeringConsumer BehaviorMarketing Communication

Publications per year

1998–2024

25

Publications

25

Exploring Consumer Motivations for Creating User-Generated Content

Terry Daugherty, Matthew S. Eastin, Laura F. Bright · Journal of Interactive Advertising · 2008 · 765 citations

Cultural Consumption, Digital Marketing, Consumer Study +26

Too much Facebook? An exploratory examination of social media fatigue

Laura F. Bright, Susan Bardi Kleiser, Stacy Landreth Grau · Computers in Human Behavior · 2014 · 506 citations · Full text

Computational Social Science, Social Media, Social Networks +12

Facebook versus television: advertising value perceptions among females

Kelty Logan, Laura F. Bright, Harsha Gangadharbatla · Journal of Research in Interactive Marketing · 2012 · 268 citations

Digital Marketing, Targeted Advertising, Social Marketing +23

Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

Jung Ah Lee, Sabitha Sudarshan, Kristen L. Sussman et al. · International Journal of Advertising · 2021 · 235 citations

Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands

Laura F. Bright, Kelty Logan · Internet Research · 2018 · 165 citations

Digital Marketing, Social Media Fatigue, Consumer Research +25

Rows per page

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