Concepedia

Kristen L. Sussman

KL

5

Publications

323

Citations

5

H-Index

2021

Active since

Affiliations

The University of Texas at Austin(Current)

Texas State University

Kristen L. Sussman is an author at The University of Texas at Austin specializing in consumer engagement, marketing communication, and interactive marketing.

ORCID

Top concepts

Publications per year

2021–2023

5

Publications

5

Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

Jung Ah Lee, Sabitha Sudarshan, Kristen L. Sussman et al. · International Journal of Advertising · 2021 · 235 citations

Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis

Josh T. L. Anderson, Lindsay Bouchacourt, Kristen L. Sussman et al. · Digital Health · 2022 · 41 citations · Full text

Digital consumer engagement: examining the impact of native advertising exposure in a social network

Kristen L. Sussman, Laura F. Bright, Gary B. Wilcox · Journal of Research in Interactive Marketing · 2022 · 23 citations

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Strategic social media marketing: An empirical analysis of sequential advertising

Parshuram Hotkar, Rajiv Garg, Kristen L. Sussman · Production and Operations Management · 2023 · 13 citations · Full text

COVID-19 topics and emotional frames in vaccine hesitation: A social media text and sentiment analysis

Kristen L. Sussman, Lindsay Bouchacourt, Laura F. Bright et al. · Digital Health · 2023 · 11 citations · Full text

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