Concepedia

Author

Kristen L. Sussman

The University of Texas at AustinORCID

Also Known As

Kristen L Sussman, Kristen L. Sussman, Kristen Leah Sussman, Kristen Sussman, Sussman, Kristen

24

Publications

352

Citations

6

H-Index

12

Concepts

All Affiliations

The University of Texas at AustinTexas State University
KL

About

Kristen L. Sussman is an author at The University of Texas at Austin specializing in consumer engagement, marketing communication, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

1

1

23

2

Management

1

1

23

3

Communication

1

1

23

4

Marketing

1

1

23

5

Advertising Effectiveness

1

1

23

Kristen L. Sussman

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5

Publications

323

Citations

5

H-Index

YearCitations

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