Sabitha Sudarshan

Publications

349

Citations

H-Index

2019

Active since

Affiliations

The University of Texas at Austin(Current)

Seoul National University

Sabitha Sudarshan is an author at The University of Texas at Austin specializing in social psychology, applied social psychology, and social sciences.

Top concepts

PersuasionPsychologySocial SciencesSocial PsychologyBehavioral ScienceApplied Social PsychologyManagementMotivationEngineeringCommunication

Publications per year

2019–2021

Publications

Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

Jung Ah Lee, Sabitha Sudarshan, Kristen L. Sussman et al. · International Journal of Advertising · 2021 · 235 citations

How 360-Degree Video Influences Content Perceptions and Environmental Behavior: The Moderating Effect of Environmental Self-Efficacy

Jeeyun Oh, Sabitha Sudarshan, Eunjoo Jin et al. · Science Communication · 2020 · 58 citations

Engineering, Social Psychology, Persuasive Technology +18

Can Liking, Commenting, and Sharing Enhance Persuasion? The Interaction Effect between Modality Interactivity and Agency Affordances on Smokers’ Quitting Intentions

Jeeyun Oh, Hyunjin Kang, Sabitha Sudarshan et al. · Health Communication · 2019 · 22 citations

Modality Interactivity, Behavioral Decision Making, Social Psychology +24

Does 360-degree Video Enhance Engagement with Global Warming?: The Mediating Role of Spatial Presence and Emotions

Jeeyun Oh, Eunjoo Jin, Sabitha Sudarshan et al. · Environmental Communication · 2021 · 19 citations

Serendipity enhances user engagement and sociality perception: the combinatory effect of serendipitous movie suggestions and user motivations

Jeeyun Oh, Sabitha Sudarshan, Jung Ah Lee et al. · Behaviour and Information Technology · 2021 · 15 citations

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