Susan Bardi Kleiser

Too much Facebook? An exploratory examination of social media fatigue

Laura F. Bright, Susan Bardi Kleiser, Stacy Landreth Grau · Computers in Human Behavior · 2014 · 506 citations · Full text

Computational Social Science, Social Media, Social Networks +12

Using transformational appeals to enhance the retail experience

Geoffrey RS Naylor, Susan Bardi Kleiser, Eric Yorkston · Journal of Retailing · 2008 · 100 citations

Customer Experience, Customer Satisfaction, Digital Marketing +7

Exploring social media addiction among student Millennials

Stacy Landreth Grau, Susan Bardi Kleiser, Laura F. Bright · Qualitative Market Research An International Journal · 2019 · 64 citations

Collaborative Networks, Social Influence, Social Value +17

Negative Versus Positive Word-of-Mouth: An Exception to the Rule

Gillian Naylor, Susan Bardi Kleiser · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior · 2000 · 54 citations

Customer Satisfaction, Extreme Negative Wom, Behavioral Decision Making +21

Ethical ideologies: Efficient assessment and influence on ethical judgments of marketing practices

Susan Bardi Kleiser, Eugene Sivadas, James J. Kellaris et al. · Psychology and Marketing · 2002 · 45 citations · Full text

Ethical Ideologies, Personal Moral Beliefs, Consumer Research +18