Concepedia
Statistics
Publications
8
Citations
860
H-Index
Active since
1999
Affiliations
Texas Christian University(Current)
University of Nevada, Las Vegas
Susan Bardi Kleiser is an author at Texas Christian University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchSocial InfluenceConsumer BehaviorCustomer SatisfactionInteractive MarketingArtsPsychology
Publications per year
1999–2019
Too much Facebook? An exploratory examination of social media fatigue
Laura F. Bright, Susan Bardi Kleiser, Stacy Landreth Grau · Computers in Human Behavior · 2014 · 506 citations · Full text
Computational Social Science, Social Media, Social Networks +12
Using transformational appeals to enhance the retail experience
Geoffrey RS Naylor, Susan Bardi Kleiser, Eric Yorkston · Journal of Retailing · 2008 · 100 citations
Customer Experience, Customer Satisfaction, Digital Marketing +7
Exploring social media addiction among student Millennials
Stacy Landreth Grau, Susan Bardi Kleiser, Laura F. Bright · Qualitative Market Research An International Journal · 2019 · 64 citations
Collaborative Networks, Social Influence, Social Value +17
Negative Versus Positive Word-of-Mouth: An Exception to the Rule
Gillian Naylor, Susan Bardi Kleiser · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior · 2000 · 54 citations
Customer Satisfaction, Extreme Negative Wom, Behavioral Decision Making +21
Ethical ideologies: Efficient assessment and influence on ethical judgments of marketing practices
Susan Bardi Kleiser, Eugene Sivadas, James J. Kellaris et al. · Psychology and Marketing · 2002 · 45 citations · Full text
Ethical Ideologies, Personal Moral Beliefs, Consumer Research +18
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