Stacy Landreth Grau

A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study

Julie Pirsch, Shruti Gupta, Stacy Landreth Grau · Journal of Business Ethics · 2006 · 529 citations

Exploratory Study, Public Policy, Stakeholder Theory +11

Too much Facebook? An exploratory examination of social media fatigue

Laura F. Bright, Susan Bardi Kleiser, Stacy Landreth Grau · Computers in Human Behavior · 2014 · 506 citations · Full text

Computational Social Science, Social Media, Social Networks +12

Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

Stacy Landreth Grau, Judith Anne Garretson Folse · Journal of Advertising · 2007 · 490 citations

Less-involved Consumer, Digital Marketing, Consumer Research +20

The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers

Michael Jay Polonsky, Andrea Vocino, Stacy Landreth Grau et al. · Journal of Marketing Management · 2012 · 295 citations

Green Marketing, Abstract Global Warming, Consumer Study +19

Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

Judith Anne Garretson Folse, Ronald W. Niedrich, Stacy Landreth Grau · Journal of Retailing · 2010 · 203 citations

Buying Behavior, Advertising, Consumer Study +10