Concepedia
Statistics
Publications
7
Citations
1.3K
H-Index
Active since
2002
Affiliations
Pennsylvania State University(Current)
Villanova University
Abington Memorial Hospital
Texas Christian University
Julie Pirsch is an author at Pennsylvania State University specializing in marketing, marketing management, and marketing strategy.
Publications per year
2002–2013
A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study
Julie Pirsch, Shruti Gupta, Stacy Landreth Grau · Journal of Business Ethics · 2006 · 534 citations
Management, Strategic Management, Sustainability Management +14
The company‐cause‐customer fit decision in cause‐related marketing
Shruti Gupta, Julie Pirsch · Journal of Consumer Marketing · 2006 · 383 citations
Business, Marketing, Marketing Management +14
The influence of a retailer's corporate social responsibility program on re-conceptualizing store image
Shruti Gupta, Julie Pirsch · Journal of Retailing and Consumer Services · 2008 · 149 citations
Business, Marketing, Retail Management +14
A Taxonomy of Cause-Related Marketing Research: Current Findings and Future Research Directions
Shruti Gupta, Julie Pirsch · Journal of Nonprofit & Public Sector Marketing · 2006 · 96 citations
Management, Marketing, Marketing Management +10
Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues
Stacy Landreth Grau, Judith A. Garretson, Julie Pirsch · Journal of Nonprofit & Public Sector Marketing · 2007 · 80 citations
Public Affairs, Marketing, Marketing Management +17
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