Concepedia

Shruti Gupta

SG

17

Publications

2.6K

Citations

14

H-Index

2006

Active since

Affiliations

Pennsylvania State University(Current)

Abington Memorial Hospital

Villanova University

Shruti Gupta is an author at Pennsylvania State University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorAdvertisingMedia MarketingMarketing InsightsCustomer SatisfactionSocial Responsibility

Publications per year

2006–2020

17

Publications

17

To buy or not to buy? A social dilemma perspective on green buying

Shruti Gupta, Denise T. Ogden · Journal of Consumer Marketing · 2009 · 638 citations

Green Marketing, Consumer Uncertainty, Sustainable Development +23

A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study

Julie Pirsch, Shruti Gupta, Stacy Landreth Grau · Journal of Business Ethics · 2006 · 529 citations

Exploratory Study, Public Policy, Stakeholder Theory +11

The Effects of CEO Pay Structure on Corporate Social Performance

John R. Deckop, Kimberly K. Merriman, Shruti Gupta · Journal of Management · 2006 · 481 citations

Managerial Aspect, Firm Csp, Firm Performance +15

The company‐cause‐customer fit decision in cause‐related marketing

Shruti Gupta, Julie Pirsch · Journal of Consumer Marketing · 2006 · 380 citations

Customer Satisfaction, Company‐cause Fit, Consumer Motivation +18

The influence of a retailer's corporate social responsibility program on re-conceptualizing store image

Shruti Gupta, Julie Pirsch · Journal of Retailing and Consumer Services · 2008 · 148 citations

Customer Satisfaction, Socially Responsible Product, Management +9

Rows per page

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