Concepedia

Ronald W. Niedrich

RW

Statistics

Publications

10

Citations

980

H-Index

10

Active since

1999

Affiliations

Louisiana State University(Current)

University of South Carolina

Ronald W. Niedrich is an author at Louisiana State University specializing in marketing, social sciences, and business.

Publications per year

1999–2015

10

Publications

10

Reference Price and Price Perceptions: A Comparison of Alternative Models

Ronald W. Niedrich, Subhash Sharma, Douglas H. Wedell · Journal of Consumer Research · 2001 · 245 citations

Social Sciences, Economics, Marketing +17

Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

Judith Anne Garretson Folse, Ronald W. Niedrich, Stacy Landreth Grau · Journal of Retailing · 2010 · 206 citations

Business, Marketing, Marketing Management +15

SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes

Judith A. Garretson, Ronald W. Niedrich · Journal of Advertising · 2004 · 194 citations

Business, Marketing, Marketing Management +7

The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy

Danny Weathers, Subhash Sharma, Ronald W. Niedrich · Journal of Business Research · 2004 · 73 citations

Education, Educational Measurement, Psychology +17

A Framework for Monitoring Customer Satisfaction:

Subhash Sharma, Ronald W. Niedrich, Greg Dobbins · Industrial Marketing Management · 1999 · 70 citations

Business, Marketing, Marketing Management +12

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