Ronald W. Niedrich

Reference Price and Price Perceptions: A Comparison of Alternative Models

Ronald W. Niedrich, Subhash Sharma, Douglas H. Wedell · Journal of Consumer Research · 2001 · 244 citations

Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

Judith Anne Garretson Folse, Ronald W. Niedrich, Stacy Landreth Grau · Journal of Retailing · 2010 · 203 citations

Buying Behavior, Advertising, Consumer Study +10

SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes

Judith A. Garretson, Ronald W. Niedrich · Journal of Advertising · 2004 · 191 citations

Consumer Research, Consumer Attitude, Communication +17

The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy

Danny Weathers, Subhash Sharma, Ronald W. Niedrich · Journal of Business Research · 2004 · 73 citations

Reliability, Quality Of Life, Reliability Analysis +13

A Framework for Monitoring Customer Satisfaction:

Subhash Sharma, Ronald W. Niedrich, Greg Dobbins · Industrial Marketing Management · 1999 · 70 citations

Total Quality Management, Customer Satisfaction, Service Quality +6