Exploring social media addiction among student Millennials

Stacy Landreth Grau, Susan Bardi Kleiser, Laura F. Bright

Qualitative Market Research An International Journal · 2019 · 65 citations · 34 references

Concepts

Abstract

Purpose The purpose of this paper is to explore the phenomenon of social media addiction among student Millennials. The authors use the consumption continuum as a theoretical framework.

References

34