Concepedia

Harsha Gangadharbatla

HG

20

Publications

2.1K

Citations

17

H-Index

2005

Active since

Affiliations

University of Colorado Boulder(Current)

University of Colorado System

University of Oregon

The University of Texas at Austin

Texas Christian University

Harsha Gangadharbatla is an author at University of Colorado Boulder specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingArtsAdvertisingCommunicationBusinessConsumer BehaviorSocial Media

Publications per year

2005–2021

20

Publications

20

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Gergely Nyilasy, Harsha Gangadharbatla, Ángela Paladino · Journal of Business Ethics · 2013 · 687 citations

Greenwashing, Advertising, Green Marketing +12

<i>Facebook</i>Me

Harsha Gangadharbatla · Journal of Interactive Advertising · 2008 · 488 citations

Digital Marketing, Online Communities, Social Influence +23

Facebook versus television: advertising value perceptions among females

Kelty Logan, Laura F. Bright, Harsha Gangadharbatla · Journal of Research in Interactive Marketing · 2012 · 268 citations

Digital Marketing, Targeted Advertising, Social Marketing +23

Novelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy

Toby Hopp, Harsha Gangadharbatla · Journal of Current Issues & Research in Advertising · 2016 · 119 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +18

The Role of AI Attribution Knowledge in the Evaluation of Artwork

Harsha Gangadharbatla · Empirical Studies of the Arts · 2021 · 107 citations

Education, Generative Art, Visual Arts +18

Rows per page

1–5 of 20