Concepedia

Ángela Paladino

ÁP

29

Publications

2.8K

Citations

21

H-Index

2005

Active since

Affiliations

The University of Melbourne(Current)

Griffith University

Ángela Paladino is an author at The University of Melbourne specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchStrategic ManagementEngineeringConsumer BehaviorStrategyGreen MarketingBusiness Strategy

Publications per year

2005–2022

29

Publications

29

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Gergely Nyilasy, Harsha Gangadharbatla, Ángela Paladino · Journal of Business Ethics · 2013 · 687 citations

Greenwashing, Advertising, Green Marketing +12

Eating Clean and Green? Investigating Consumer Motivations towards the Purchase of Organic Food

S. Smith, Ángela Paladino · Australasian Marketing Journal (AMJ) · 2010 · 509 citations

Nutrition, Customer Satisfaction, Green Marketing +23

Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations<sup>*</sup>

Ángela Paladino · Journal of Product Innovation Management · 2007 · 296 citations

Innovation Evaluation, Innovation Adoption, Innovation Management +20

Using the theory of planned behaviour to predict intentions to purchase sustainable housing

Madeline Judge, Georgia Warren‐Myers, Ángela Paladino · Journal of Cleaner Production · 2019 · 216 citations

Behavioral Decision Making, Sustainable Urban Housing, Behavior Prediction +16

Analyzing the Effects of Market and Resource Orientations on Innovative Outcomes in Times of Turbulence<sup>*</sup>

Ángela Paladino · Journal of Product Innovation Management · 2008 · 127 citations

Innovation Evaluation, Innovation Management, Competitive Advantage +19

Rows per page

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