Concepedia
Statistics
Publications
11
Citations
1.1K
H-Index
Active since
2007
Affiliations
The University of Melbourne(Current)
University of Georgia
Grady Memorial Hospital
Jönköping University
Gergely Nyilasy is an author at The University of Melbourne specializing in marketing, management, and marketing communication.
Top concepts
MarketingManagementMarketing CommunicationAdvertisingArtsMarketing InsightsInteractive MarketingAdvertising EffectivenessBrandingBusiness
Publications per year
2007–2017
Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions
Gergely Nyilasy, Harsha Gangadharbatla, Ángela Paladino · Journal of Business Ethics · 2013 · 687 citations
Greenwashing, Advertising, Green Marketing +12
Agency Practitioner Theories of How Advertising Works
Gergely Nyilasy, Leonard N. Reid · Journal of Advertising · 2009 · 94 citations
Targeted Advertising, Consumer Research, Education +16
The academician–practitioner gap in advertising
Gergely Nyilasy, Leonard N. Reid · International Journal of Advertising · 2007 · 59 citations
Integrated Marketing Communications (IMC): Why Does It Fail?
Märt Ots, Gergely Nyilasy · Journal of Advertising Research · 2015 · 52 citations
Digital Marketing, Brand Strategy, Communication +23
Ad agency professionals' mental models of advertising creativity
Gergely Nyilasy, Robin Canniford, Peggy J. Kreshel · European Journal of Marketing · 2013 · 42 citations
Creative Communications, Brand Strategy, Creativity +17
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