Concepedia

Gergely Nyilasy

GN

11

Publications

1.1K

Citations

11

H-Index

2007

Active since

Affiliations

The University of Melbourne(Current)

University of Georgia

Grady Memorial Hospital

Jönköping University

Gergely Nyilasy is an author at The University of Melbourne specializing in marketing, management, and marketing communication.

Top concepts

MarketingManagementMarketing CommunicationAdvertisingArtsMarketing InsightsInteractive MarketingAdvertising EffectivenessBrandingBusiness

Publications per year

2007–2017

11

Publications

11

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Gergely Nyilasy, Harsha Gangadharbatla, Ángela Paladino · Journal of Business Ethics · 2013 · 687 citations

Greenwashing, Advertising, Green Marketing +12

Agency Practitioner Theories of How Advertising Works

Gergely Nyilasy, Leonard N. Reid · Journal of Advertising · 2009 · 94 citations

Targeted Advertising, Consumer Research, Education +16

The academician–practitioner gap in advertising

Gergely Nyilasy, Leonard N. Reid · International Journal of Advertising · 2007 · 59 citations

Integrated Marketing Communications (IMC): Why Does It Fail?

Märt Ots, Gergely Nyilasy · Journal of Advertising Research · 2015 · 52 citations

Digital Marketing, Brand Strategy, Communication +23

Ad agency professionals' mental models of advertising creativity

Gergely Nyilasy, Robin Canniford, Peggy J. Kreshel · European Journal of Marketing · 2013 · 42 citations

Creative Communications, Brand Strategy, Creativity +17

Rows per page

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