Concepedia

Märt Ots

MO

15

Publications

691

Citations

14

H-Index

2008

Active since

Affiliations

Jönköping University(Current)

The University of Melbourne

Märt Ots is an author at Jönköping University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingArtsJournalismBrand AwarenessBrand ManagementInteractive MarketingBrand EquityBrand Strategy

Publications per year

2008–2023

15

Publications

15

Digital innovation and the effects of artificial intelligence on firms’ research and development – Automation or augmentation, exploration or exploitation?

Prince Chacko Johnson, Christofer Laurell, Märt Ots et al. · Technological Forecasting and Social Change · 2022 · 247 citations · Full text

Artificial Intelligence, Digital Innovation Management, Engineering +19

Concept for Energy Security Matrix

Einari Kisel, Arvi Hamburg, Mihkel Härm et al. · Energy Policy · 2016 · 93 citations

Engineering, Smart Grid, Energy Management +7

Social dynamics and stakeholder relationships in personal branding

Guillaume Dumont, Märt Ots · Journal of Business Research · 2019 · 55 citations

Brand Equity, Personal Branding, Management +4

Integrated Marketing Communications (IMC): Why Does It Fail?

Märt Ots, Gergely Nyilasy · Journal of Advertising Research · 2015 · 52 citations

Digital Marketing, Brand Strategy, Communication +23

The Influencer’s dilemma : The shaping of new brand professions between credibility and commerce

Crystal Abidin, Märt Ots · Jonkoping University Library (Jönköping University) · 2015 · 35 citations · Full text

Rows per page

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