Concepedia
Statistics
Publications
12
Citations
544
H-Index
Active since
1985
Affiliations
University of Georgia(Current)
The University of Melbourne
Grady Memorial Hospital
Peggy J. Kreshel is an author at University of Georgia specializing in advertising, social sciences, and business.
Publications per year
1985–2021
In the Pages of Ms.: Sex Role Portrayals of Women in Advertising
Jill Hicks Ferguson, Peggy J. Kreshel, Spencer F. Tinkham · Journal of Advertising · 1990 · 185 citations
Business, Gender Studies, Marketing +16
Negotiating Femininity: Girls in Early Adolescence Read Teen Magazines
Lisa Duke, Peggy J. Kreshel · Journal of Communication Inquiry · 1998 · 72 citations
Social Sciences, Gender Studies, Social Psychology +13
“I'm an American Girl … Whatever That Means”: Girls Consuming Pleasant Company's American Girl Identity
Carolina Acosta‐Alzuru, Peggy J. Kreshel · Journal of Communication · 2002 · 56 citations
Social Sciences, Cultural Studies, Gender Studies +12
John B. Watson at J. Walter Thompson: The Legitimation of “Science” in Advertising
Peggy J. Kreshel · Journal of Advertising · 1990 · 52 citations
Business, Behavioral Sciences, Psychology +8
Ad agency professionals' mental models of advertising creativity
Gergely Nyilasy, Robin Canniford, Peggy J. Kreshel · European Journal of Marketing · 2013 · 44 citations
Management, Marketing, Marketing Management +17
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