1
Publications
185
Citations
1
H-Index
1990
Active since
Jill Hicks Ferguson is an author specializing in gender identity, social sciences, and consumer research.
Top concepts
GenderMarketingManagementAdvertisingFeminist TheoryGender IdentitySocial SciencesConsumer ResearchMarketing CommunicationAdvertising Effectiveness
Publications per year
1990–1990
1
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