Concepedia

Kelty Logan

KL

10

Publications

801

Citations

10

H-Index

2011

Active since

Affiliations

University of Colorado Boulder(Current)

University of Colorado System

Texas Christian University

The University of Texas at Austin

Kelty Logan is an author at University of Colorado Boulder specializing in communication, consumer behavior, and interactive marketing.

Top concepts

CommunicationArtsMarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingAdvertisingSocial MediaDigital Marketing

Publications per year

2011–2022

10

Publications

10

Facebook versus television: advertising value perceptions among females

Kelty Logan, Laura F. Bright, Harsha Gangadharbatla · Journal of Research in Interactive Marketing · 2012 · 268 citations

Digital Marketing, Targeted Advertising, Social Marketing +23

Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands

Laura F. Bright, Kelty Logan · Internet Research · 2018 · 165 citations

Digital Marketing, Social Media Fatigue, Consumer Research +25

And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?

Kelty Logan · Journal of Marketing Communications · 2012 · 65 citations

Entertainment Marketing, Digital Marketing, Emerging Media +23

“Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers

Laura F. Bright, Hayoung Sally Lim, Kelty Logan · Psychology and Marketing · 2021 · 61 citations

Abstract Privacy Concerns, Privacy Risk Assessment, Consumer Research +20

“UNFRIEND ME, PLEASE!”: SOCIAL MEDIA FATIGUE AND THE THEORY OF RATIONAL CHOICE

Kelty Logan, Laura F. Bright, Stacy Landreth Grau · The Journal of Marketing Theory and Practice · 2018 · 60 citations

Rows per page

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