Concepedia

Hayoung Sally Lim

HS

Statistics

Publications

16

Citations

465

H-Index

14

Active since

2018

Affiliations

The University of Texas at Austin(Current)

University of Colorado System

Cornell University

University of Oregon

Hayoung Sally Lim is an author at The University of Texas at Austin specializing in management, marketing, and social influence.

Top concepts

ManagementMarketingCommunicationSocial InfluenceConsumer ResearchInteractive MarketingArtsSocial SciencesPersuasionSocial Media

Publications per year

2018–2023

16

Publications

16

“We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers

Y. Greg Song, Hayoung Sally Lim, Jeeyun Oh · Psychology and Marketing · 2021 · 61 citations

Consumer Uncertainty, Engineering, Behavioral Decision Making +23

“Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers

Laura F. Bright, Hayoung Sally Lim, Kelty Logan · Psychology and Marketing · 2021 · 61 citations

Abstract Privacy Concerns, Privacy Risk Assessment, Consumer Research +20

Nonprofit organization advertising on social media: The role of personality, advertising appeals, and bandwagon effects

Hayoung Sally Lim, Lindsay Bouchacourt, Natalie Brown‐Devlin · Journal of Consumer Behaviour · 2020 · 40 citations

Digital Marketing, Consumer Research, Social Marketing +22

Perceived Brand Authenticity and LGBTQ Publics: How LGBTQ Practitioners Understand Authenticity

Erica Ciszek, Hayoung Sally Lim · International Journal of Strategic Communication · 2021 · 40 citations

Customer Satisfaction, Homosexuality, Consumer Research +18

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy, Source, and Brand Identification

Hayoung Sally Lim, Natalie Brown‐Devlin · International Journal of Business Communication · 2021 · 30 citations

Digital Marketing, Media Innovation, Consumer Research +25

Rows per page

1–5 of 16