Concepedia
Statistics
Publications
16
Citations
516
H-Index
14
Active since
2018
Affiliations
The University of Texas at Austin(Current)
University of Colorado System
Cornell University
University of Oregon
Hayoung Sally Lim is an author at The University of Texas at Austin specializing in social sciences, communication, and business.
Publications per year
2018–2023
“We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers
Y. Greg Song, Hayoung Sally Lim, Jeeyun Oh · Psychology and Marketing · 2021 · 66 citations
Business, Information Systems, Management Information Systems +14
“Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers
Laura F. Bright, Hayoung Sally Lim, Kelty Logan · Psychology and Marketing · 2021 · 66 citations
Business, Communication, Marketing +11
Perceived Brand Authenticity and LGBTQ Publics: How LGBTQ Practitioners Understand Authenticity
Erica Ciszek, Hayoung Sally Lim · International Journal of Strategic Communication · 2021 · 46 citations
Business, Marketing, Marketing Management +10
Nonprofit organization advertising on social media: The role of personality, advertising appeals, and bandwagon effects
Hayoung Sally Lim, Lindsay Bouchacourt, Natalie Brown‐Devlin · Journal of Consumer Behaviour · 2020 · 42 citations
Business, Marketing, Nonprofit Management +16
The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy, Source, and Brand Identification
Hayoung Sally Lim, Natalie Brown‐Devlin · International Journal of Business Communication · 2021 · 35 citations
Business, Marketing, Marketing Management +17
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