Concepedia

Ernest Hoffman

EH

Statistics

Publications

6

Citations

593

H-Index

6

Active since

2013

Affiliations

University of Akron(Current)

Durham University

Ernest Hoffman is an author at University of Akron specializing in business, marketing, and marketing management.

Publications per year

2013–2018

6

Publications

6

eWOM and the importance of capturing consumer attention within social media

Terry Daugherty, Ernest Hoffman · Journal of Marketing Communications · 2013 · 285 citations

Business, Marketing, Marketing Management +17

A Quantum Approach to Time and Organizational Change

Robert G. Lord, Jessica E. Dinh, Ernest Hoffman · Academy of Management Review · 2014 · 114 citations · Full text

Management, Organization Studies, Organizational Behavior +14

A taxonomy of event-level dimensions: Implications for understanding leadership processes, behavior, and performance

Ernest Hoffman, Robert G. Lord · The Leadership Quarterly · 2013 · 66 citations · Full text

Management, Leadership, Organizational Behavior +14

Research in reverse: Ad testing using an inductive consumer neuroscience approach

Terry Daugherty, Ernest Hoffman, Kathleen E. Kennedy · Journal of Business Research · 2015 · 60 citations

Business, Marketing, Marketing Management +10

Measuring consumer neural activation to differentiate cognitive processing of advertising

Terry Daugherty, Ernest Hoffman, Kathleen E. Kennedy et al. · European Journal of Marketing · 2018 · 48 citations

Business, Marketing, Psychology +16

1–5 of 6