Concepedia

Author

Cheng Kuo

The University of Texas at Austin

Also Known As

Cheng Kuo, Kuo, Cheng

13

Publications

605

Citations

4

H-Index

10

Concepts

All Affiliations

The University of Texas at Austin
CK

About

Cheng Kuo is an author at The University of Texas at Austin specializing in customer satisfaction, multichannel management, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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587

2

Management

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587

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Communication

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587

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Marketing

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587

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Consumer Behavior

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587

Cheng Kuo

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1

Publications

587

Citations

1

H-Index

YearCitations

The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior

Hairong Li, Cheng Kuo, Maratha G. Rusell

Journal of Computer-Mediated Communication

2006

587

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