Concepedia

Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models

Charles R. Taylor, George R. Franke, Hae‐Kyong Bang

Journal of Advertising · 2006 · 144 citations · 18 references

Concepts

BusinessMarketingMarketing ManagementAdvertisingConsumer BehaviorRetail MarketingAdvertising DesignAdvertising PersuasionAdvertising PsychologyConsumer TheoryDisplay AdvertisingRetail AdvertisingConsumer Attitudes Toward AdsDisplay EffectivenessGravity ModelsPerceptionPerception Theory

Abstract

(2006). Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models. Journal of Advertising: Vol. 35, No. 4, pp. 21-34.

References

18

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Education, Psychology, Social Psychology +13

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David Bell, Teck‐Hua Ho, Christopher S. Tang · Journal of Marketing Research · 1998 · 583 citations

Business, Marketing, Retail Management +16

Raising Response Rates in Mail Surveys of Small Business Owners: Results of an Experiment

William Dennis · Journal of Small Business Management · 2003 · 257 citations

Social Sciences, Organizational Behavior, Experimental Design +16

Factors Influencing Recall of Outdoor Advertising

Naveen Donthu, Joseph Cherian, Mukesh Bhargava · Journal of Advertising Research · 1993 · 132 citations

Business, Marketing, Marketing Management +12