Advertising Design is a specialized branch of Visual Communication that distinguishes itself by focusing on the strategic creation and arrangement of visual and textual elements to persuade target audiences and promote products, services, or ideas within structured media environments.
579
Publications
35.3K
Citations
1.3K
Authors
577
Institutions
Publications per year
2017–2026
158
Publications
579
How Advertising Works: A Planning Model
Richard Vaughn · Journal of Advertising Research · 1982 · 559 citations
1–5 of 579
Authors
1.3K
- RP
6
h-index
- JR
5
h-index
- MW
4
h-index
- BBBarbara B. Stern
Rutgers, The State University of New Jersey, United States
4 publications · 350 citations
4
h-index
- CC
4
h-index
1–5 of 1.3K
Institutions
577
University of Georgia
Athens, United States
8 h-index
16 publications
935 citations
Yahoo (United States)
Sunnyvale, United States
7 h-index
16 publications
468 citations
Georgia State University
Atlanta, United States
7 h-index
12 publications
1.1K citations
Pennsylvania State University
State College, United States
7 h-index
8 publications
1K citations
University of Amsterdam
Amsterdam, The Netherlands
6 h-index
10 publications
453 citations
University of Michigan
Ann Arbor, United States
6 h-index
16 publications
1.2K citations
National University of Singapore
Singapore, Singapore
5 h-index
10 publications
860 citations
The Ohio State University
Columbus, United States
5 h-index
10 publications
776 citations
1–8 of 577
Venues
- Journal of Advertising
50 publications · 5.4K citations
41
h-index
- Journal of Advertising Research
JAR · 27 publications · 3.1K citations
18
h-index
- Journal of Marketing
JM · 17 publications · 4.2K citations
16
h-index
- Journal of Marketing Research
18 publications · 1.9K citations
16
h-index
- International Journal of Advertising
IJA · 18 publications · 782 citations
16
h-index
1–5