Concepedia

Robin Higie Coulter

RH

6

Publications

919

Citations

6

H-Index

1994

Active since

Affiliations

Johannes Gutenberg University Mainz(Current)

Robin Higie Coulter is an author at Johannes Gutenberg University Mainz specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingBrand AwarenessLawBiasBundlingBusinessPersuasion

Publications per year

1994–1999

6

Publications

6

Seeing the Voice of the Customer: Metaphor-based Advertising Research

Gerald Zaltman, Robin Higie Coulter · Journal of Advertising Research · 1995 · 491 citations

Advertising, Management, Consumer Research +5

Guilt appeals in advertising: What are their effects?

Robin Higie Coulter, Mary Beth Pinto · Journal of Applied Psychology · 1995 · 190 citations

Advertising Ethics, Advertising, Management +5

Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images

Robin Higie Coulter, Gerald Zaltman · ACR North American Advances · 1994 · 99 citations

Marketing, Advertising, Understand Brand Images +7

Believe It Or Not: Persuasion, Manipulation and Credibility of Guilt Appeals

Robin Higie Coulter, June Cotte, Melissa Moore · ACR North American Advances · 1999 · 53 citations

Procedural Justice, Manipulation (Psychology), Bias +6

Product and service bundling decisions and their effects on purchase intention

Andreas Herrmann, Frank Hüber, Robin Higie Coulter · Pricing Strategy and Practice · 1997 · 52 citations

Customer Satisfaction, Service Bundling Decisions, Consumer Uncertainty +21

Rows per page

1–5 of 6