Melissa Moore

The impact of customer‐to‐customer interactions in a high personal contact service setting

Robert Moore, Melissa Moore, Michael L. Capella · Journal of Services Marketing · 2005 · 244 citations

Business, Marketing, Marketing Management +14

OBJECTIVE AND SUBJECTIVE KNOWLEDGE: IMPACTS ON CONSUMER DEMAND FOR GENETICALLY MODIFIED FOODS IN THE UNITED STATES AND THE EUROPEAN UNION

Lisa House, Jayson L. Lusk, Sara R. Jaeger et al. · AgEcon Search (University of Minnesota, USA) · 2004 · 212 citations · Full text

Agriculture, Biotechnology, Food Science +13

Goal‐Derived Categories: The Role of Personal and Situational Goals in Category Representations

S. Ratneshwar, Lawrence W. Barsalou, Cornelia Pechmann et al. · Journal of Consumer Psychology · 2001 · 198 citations

Social Sciences, Psychology, Social Psychology +14

Why the little things matter: Exploring situational influences on customers' self-service technology decisions

Joel E. Collier, Robert Moore, Alisha Horky et al. · Journal of Business Research · 2014 · 136 citations

Business, Information Systems, Management Information Systems +16

Comparative Advantage in Demand: Experimental Evidence of Preferences for Genetically Modified Food in the United States and European Union

Jayson L. Lusk, W. Bruce Traill, Lisa House et al. · Journal of Agricultural Economics · 2006 · 73 citations

Agriculture, Agricultural Economics, Economics +17