W. Bruce Traill

Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy

Montserrat Costa‐Font, José María Gil Roig, W. Bruce Traill · Food Policy · 2007 · 539 citations

Agriculture, Biotechnology, Food Science +15

Modelling risk perception and trust in food safety information within the theory of planned behaviour

Alexandra E. Lobb, Mario Mazzocchi, W. Bruce Traill · Food Quality and Preference · 2006 · 444 citations

Social Sciences, Food Science, Social Psychology +14

Local, national and imported foods: A qualitative study

Stephanie Chambers, Alexandra E. Lobb, Laurie T. Butler et al. · Appetite · 2007 · 381 citations

Public Health, Nutrition, Public Health Nutrition +12

Innovation in the food industry

W. Bruce Traill, M.T.G. Meulenberg · Agribusiness · 2002 · 235 citations

Management, Innovation Management, Strategic Management +14

The Rapid Rise of Supermarkets?

W. Bruce Traill · Development Policy Review · 2006 · 209 citations

Agriculture, Development Studies, Economics +15