M.T.G. Meulenberg

Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms

F.J.H.M. Verhees, M.T.G. Meulenberg · Journal of Small Business Management · 2004 · 856 citations · Full text

Marketing, Customer Satisfaction, Consumer-driven Product Development +13

A note on modeling consumer reactions to a crisis: The case of the mad cow disease

J.M.E. Pennings, Brian Wansink, M.T.G. Meulenberg · International Journal of Research in Marketing · 2002 · 334 citations

Economics, Advertising, Consumer Science +12

Innovation in the food industry

W. Bruce Traill, M.T.G. Meulenberg · Agribusiness · 2002 · 232 citations

Novel Food, Brand Strategy, Food Manufacturers +20

Country-of-origin effects in consumer processing of advertising claims

Peeter W.J. Verlegh, Jan‐Benedict E.M. Steenkamp, M.T.G. Meulenberg · International Journal of Research in Marketing · 2005 · 229 citations · Full text

Marketing, International Marketing, Targeted Advertising +6

Consumers’ Appreciation of Regional Certification Labels: A Pan‐European Study

Koert van Ittersum, M.T.G. Meulenberg, J.C.M. van Trijp et al. · Journal of Agricultural Economics · 2007 · 207 citations

Economics, Regional Certification Labels, Consumer Uncertainty +15