Concepedia

Michael L. Capella

ML

17

Publications

1.5K

Citations

14

H-Index

2005

Active since

Affiliations

Villanova University(Current)

Mississippi State University

University of San Diego

University of North Carolina Wilmington

Michael L. Capella is an author at Villanova University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessAdvertisingCustomer SatisfactionConsumer Decision MakingArtsEconomics

Publications per year

2005–2015

17

Publications

17

The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games

Ralf Terlutter, Michael L. Capella · Journal of Advertising · 2013 · 424 citations

Game Theory, Targeted Advertising, Social Marketing +17

Relationship marketing: the influence of consumer involvement on perceived service benefits

Brian R. Kinard, Michael L. Capella · Journal of Services Marketing · 2006 · 249 citations

Customer Satisfaction, Consumer Research, Service Benefits +18

The impact of customer‐to‐customer interactions in a high personal contact service setting

Robert Moore, Melissa Moore, Michael L. Capella · Journal of Services Marketing · 2005 · 240 citations

Customer Experience, Customer Satisfaction, Consumer Research +21

Teenagers’ use of alternative shopping channels: A consumer socialization perspective

Jason E. Lueg, Nicole Ponder, Sharon E. Beatty et al. · Journal of Retailing · 2006 · 151 citations

Social Media, Consumer Culture, Alternative Shopping Channels +9

The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective

Johnny Jiung‐Yee Lee, Michael L. Capella, Charles R. Taylor et al. · Journal of Business Research · 2014 · 134 citations

Customer Satisfaction, Revenue Management, Loyalty Programs +10

Rows per page

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