Ralf Terlutter

The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games

Ralf Terlutter, Michael L. Capella · Journal of Advertising · 2013 · 429 citations

Business, Marketing, Social Psychology +17

Gender Differences in Searching for Health Information on the Internet and the Virtual Patient-Physician Relationship in Germany: Exploratory Results on How Men and Women Differ and Why

Sonja Bidmon, Ralf Terlutter · Journal of Medical Internet Research · 2015 · 392 citations · Full text

Social Sciences, Health Behavior, Health Communication +16

Employee perceptions of information and communication technologies in work life, perceived burnout, job satisfaction and the role of work-family balance

Katharina Ninaus, Sandra Diehl, Ralf Terlutter · Journal of Business Research · 2021 · 198 citations · Full text

Social Sciences, Information Technology, Organizational Behavior +17

The same video game in 2D, 3D or virtual reality – How does technology impact game evaluation and brand placements?

Johanna Roettl, Ralf Terlutter · PLoS ONE · 2018 · 184 citations · Full text

Business, Marketing, Psychology +12

Online CSR communication in the hotel industry: Evidence from small hotels

Andrea Ettinger, Sonja Grabner‐Kräuter, Ralf Terlutter · International Journal of Hospitality Management · 2017 · 176 citations · Full text

Management, Communication, Hospitality Management +15