Concepedia

Sonja Grabner‐Kräuter

SG

28

Publications

2.9K

Citations

21

H-Index

2000

Active since

Affiliations

University of Klagenfurt(Current)

Institute for Interdisciplinary Studies of Austrian Universities

John Paul II Catholic University of Lublin

Institute of Psychology

Johannes Kepler University of Linz

Sonja Grabner‐Kräuter is an author at University of Klagenfurt specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2000–2024

28

Publications

28

The Role of Consumers' Trust in Online-Shopping

Sonja Grabner‐Kräuter · Journal of Business Ethics · 2002 · 483 citations

Risk aversion and brand loyalty: the mediating role of brand trust and brand affect

Kurt Matzler, Sonja Grabner‐Kräuter, Sonja Bidmon · Journal of Product & Brand Management · 2008 · 338 citations

Consumer acceptance of internet banking: the influence of internet trust

Sonja Grabner‐Kräuter, Rita Faullant · International Journal of Bank Marketing · 2008 · 317 citations

, , +20

Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium

Stephen Jay Gould, Pola B. Gupta, Sonja Grabner‐Kräuter · Journal of Advertising · 2000 · 260 citations

Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience

Kurt Matzler, Sonja Bidmon, Sonja Grabner‐Kräuter · Journal of Product & Brand Management · 2006 · 246 citations

, , +23

Rows per page

1–5 of 28