Concepedia

Sonja Bidmon

SB

12

Publications

1.5K

Citations

11

H-Index

2006

Active since

Affiliations

University of Klagenfurt(Current)

Sonja Bidmon is an author at University of Klagenfurt specializing in management, brand equity, and marketing.

ORCID

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Publications per year

2006–2024

12

Publications

12

Gender Differences in Searching for Health Information on the Internet and the Virtual Patient-Physician Relationship in Germany: Exploratory Results on How Men and Women Differ and Why

Sonja Bidmon, Ralf Terlutter · Journal of Medical Internet Research · 2015 · 370 citations · Full text

Risk aversion and brand loyalty: the mediating role of brand trust and brand affect

Kurt Matzler, Sonja Grabner‐Kräuter, Sonja Bidmon · Journal of Product & Brand Management · 2008 · 338 citations

Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience

Kurt Matzler, Sonja Bidmon, Sonja Grabner‐Kräuter · Journal of Product & Brand Management · 2006 · 246 citations

, , +23

Who Uses Physician-Rating Websites? Differences in Sociodemographic Variables, Psychographic Variables, and Health Status of Users and Nonusers of Physician-Rating Websites

Ralf Terlutter, Sonja Bidmon, Johanna Röttl · Journal of Medical Internet Research · 2014 · 130 citations · Full text

How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?

Sonja Bidmon · International Journal of Advertising · 2016 · 91 citations

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