Kurt Matzler

How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment

Kurt Matzler, Hans H. Hinterhuber · Technovation · 1998 · 1.1K citations

Management, Project Management, Quality Management +13

The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis

Kurt Matzler, Franz Bailom, Hans H. Hinterhuber et al. · Industrial Marketing Management · 2003 · 771 citations

Business, Marketing, Marketing Management +11

Consumer Empowerment Through Internet-Based Co-creation

Johann Füller, Hans Mühlbacher, Kurt Matzler et al. · Journal of Management Information Systems · 2009 · 689 citations

Management, Information Technology, Organizational Behavior +16

Brand Community Members as a Source of Innovation

Johann Füller, Kurt Matzler, Melanie Hoppe · Journal of Product Innovation Management · 2008 · 637 citations

Business, Innovation Management, Marketing +17

How to delight your customers

Kurt Matzler, Hans H. Hinterhuber, Franz Bailom et al. · Journal of Product & Brand Management · 1996 · 575 citations

Business, Marketing, New Product Development +10