Concepedia

Melanie Hoppe

MH

Statistics

Publications

1

Citations

631

H-Index

1

Active since

2008

Affiliations

Universität Innsbruck(Current)

Melanie Hoppe is an author at Universität Innsbruck specializing in innovation, management, and social innovation.

Top concepts

BrandingBusinessMarketingInnovationManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessMedia Marketing

Publications per year

2008–2008

1

Publications

1

Brand Community Members as a Source of Innovation

Johann Füller, Kurt Matzler, Melanie Hoppe · Journal of Product Innovation Management · 2008 · 631 citations

Brand Strategy, Brand Loyalty, Customer Community +19

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