Johann Füller

The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

Katja Hutter, Julia Hautz, Severin Dennhardt et al. · Journal of Product & Brand Management · 2013 · 785 citations

Digital Marketing, Consumer Research, Brand Strategy +23

Refining Virtual Co-Creation from a Consumer Perspective

Johann Füller · California Management Review · 2010 · 688 citations

Digital Marketing, Consumer Research, Communication +22

Consumer Empowerment Through Internet-Based Co-creation

Johann Füller, Hans Mühlbacher, Kurt Matzler et al. · Journal of Management Information Systems · 2009 · 684 citations

Engineering, Consumer Research, Communication +22

Brand Community Members as a Source of Innovation

Johann Füller, Kurt Matzler, Melanie Hoppe · Journal of Product Innovation Management · 2008 · 631 citations

Brand Strategy, Brand Loyalty, Customer Community +19

Innovation creation by online basketball communities

Johann Füller, Gregor Jawecki, Hans Mühlbacher · Journal of Business Research · 2006 · 528 citations

Marketing, Innovation Creation, Technology +11