Concepedia
Statistics
Publications
70
Citations
10K
H-Index
44
Active since
2004
Affiliations
Universität Innsbruck(Current)
Management Center Innsbruck
University of Klagenfurt
Johannes Kepler University of Linz
University of Salzburg
Johann Füller is an author at Universität Innsbruck specializing in innovation management, management, and innovation.
Publications per year
2004–2024
The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
Katja Hutter, Julia Hautz, Severin Dennhardt et al. · Journal of Product & Brand Management · 2013 · 795 citations
Business, Marketing, Marketing Management +17
Refining Virtual Co-Creation from a Consumer Perspective
Johann Füller · California Management Review · 2010 · 699 citations
Management, Innovation Management, Marketing +13
Consumer Empowerment Through Internet-Based Co-creation
Johann Füller, Hans Mühlbacher, Kurt Matzler et al. · Journal of Management Information Systems · 2009 · 689 citations
Management, Information Technology, Organizational Behavior +16
Brand Community Members as a Source of Innovation
Johann Füller, Kurt Matzler, Melanie Hoppe · Journal of Product Innovation Management · 2008 · 637 citations
Business, Innovation Management, Marketing +17
Innovation creation by online basketball communities
Johann Füller, Gregor Jawecki, Hans Mühlbacher · Journal of Business Research · 2006 · 531 citations
Management, Innovation Management, Organization Studies +14
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