Katja Hutter

The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

Katja Hutter, Julia Hautz, Severin Dennhardt et al. · Journal of Product & Brand Management · 2013 · 785 citations

Digital Marketing, Consumer Research, Brand Strategy +23

Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions

Johann Füller, Katja Hutter, Rita Faullant · R and D Management · 2011 · 340 citations

Competent Experience, Experience Design, Co‐creation Experience Matters +25

Communitition: The Tension between Competition and Collaboration in Community‐Based Design Contests

Katja Hutter, Julia Hautz, Johann Füller et al. · Creativity and Innovation Management · 2011 · 302 citations · Full text

Creative Communications, Engineering, Collaborative Design +26

How AI revolutionizes innovation management – Perceptions and implementation preferences of AI-based innovators

Johann Füller, Katja Hutter, Julian Wahl et al. · Technological Forecasting and Social Change · 2022 · 272 citations · Full text

Innovation Evaluation, Innovation Adoption, Ai Ambitions +22

User Roles and Contributions in Innovation-Contest Communities

Johann Füller, Katja Hutter, Julia Hautz et al. · Journal of Management Information Systems · 2014 · 234 citations

Engineering, Social Influence, Communication +23