Julia Hautz

The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

Katja Hutter, Julia Hautz, Severin Dennhardt et al. · Journal of Product & Brand Management · 2013 · 785 citations

Digital Marketing, Consumer Research, Brand Strategy +23

Open Strategy: Dimensions, Dilemmas, Dynamics

Julia Hautz, David Seidl, Richard Whittington · Long Range Planning · 2016 · 366 citations

Strategy Theory, Game Theory, Open Strategy +8

Communitition: The Tension between Competition and Collaboration in Community‐Based Design Contests

Katja Hutter, Julia Hautz, Johann Füller et al. · Creativity and Innovation Management · 2011 · 302 citations · Full text

Creative Communications, Engineering, Collaborative Design +26

The Impact of Family Ownership, Management, and Governance on Innovation

Kurt Matzler, Viktoria Veider, Julia Hautz et al. · Journal of Product Innovation Management · 2014 · 292 citations

Family Members, Organizational Economics, Entrepreneurship +18

User Roles and Contributions in Innovation-Contest Communities

Johann Füller, Katja Hutter, Julia Hautz et al. · Journal of Management Information Systems · 2014 · 234 citations

Engineering, Social Influence, Communication +23