Concepedia

Severin Dennhardt

SD

Statistics

Publications

2

Citations

804

H-Index

2

Active since

2012

Affiliations

Universität Innsbruck(Current)

Severin Dennhardt is an author at Universität Innsbruck specializing in communication, interactive marketing, and brand development.

Top concepts

MarketingManagementBrand EquitySocial MediaCommunicationBrand StrategyBrand AwarenessMedia MarketingBrand DevelopmentConsumer Research

Publications per year

2012–2013

2

Publications

2

The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

Katja Hutter, Julia Hautz, Severin Dennhardt et al. · Journal of Product & Brand Management · 2013 · 785 citations

Digital Marketing, Consumer Research, Brand Strategy +23

Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands

Johann Fueller, Roland Schroll, Severin Dennhardt et al. · 2012 · 19 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +20

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