Concepedia

Johann Fueller

JF

Statistics

Publications

9

Citations

418

H-Index

9

Active since

2008

Affiliations

Universität Innsbruck(Current)

Management Center Innsbruck

Johann Fueller is an author at Universität Innsbruck specializing in management, marketing, and social innovation.

Top concepts

MarketingManagementBusinessConsumer ResearchSocial InnovationInteractive MarketingDesignBrand AwarenessUser ExperienceBranding

Publications per year

2008–2017

9

Publications

9

Avatar-based innovation: Consequences of the virtual co-creation experience

Thomas Köhler, Johann Fueller, Daniel Stieger et al. · Computers in Human Behavior · 2010 · 157 citations

Engineering, Virtual Worlds, Virtual Human +12

Virtual worlds as knowledge management platform - a practice-perspective

Julia Mueller, Katja Hutter, Johann Fueller et al. · Information Systems Journal · 2010 · 115 citations

Rita Faullant, Johann Fueller, Katja Hutter · Management Decision · 2017 · 37 citations · Full text

Taming wicked civic challenges with an innovative crowd

Sabine Brunswicker, Volker Bilgram, Johann Fueller · Business Horizons · 2016 · 28 citations

Public Policy, Innovative Crowd, Citizen Participation +9

How brands enchant: Insights from observing community driven brand creation

Johann Fueller, Marius K. Luedicke, Gregor Jawecki · ACR North American Advances · 2008 · 26 citations

Digital Marketing, Social Space, Brand Strategy +21

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