Concepedia
Statistics
Publications
17
Citations
979
H-Index
15
Active since
2006
Affiliations
City, University of London(Current)
Universität Innsbruck
Management Center Innsbruck
Royal Holloway University of London
Marius K. Luedicke is an author at City, University of London specializing in business, marketing, and marketing management.
Publications per year
2006–2024
Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme
Marius K. Luedicke, Katharina C. Husemann, Santi Furnari et al. · Long Range Planning · 2016 · 152 citations
Business, Strategic Management, Strategy +6
Consumer acculturation theory: (crossing) conceptual boundaries
Marius K. Luedicke · Consumption Markets & Culture · 2011 · 151 citations
Social Sciences, Anthropology, Cultural Studies +12
Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis
Marius K. Luedicke · Journal of Consumer Research · 2015 · 109 citations · Full text
Social Sciences, Anthropology, Sociology +14
Doing well while doing good? An integrative review of marketing criticism and response
Verena E. Stoeckl, Marius K. Luedicke · Journal of Business Research · 2015 · 89 citations
Business, Marketing, Marketing Management +12
Brand Community Under Fire: the Role of Social Environments For the Hummer Brand Community
Marius K. Luedicke · City Research Online (City University London) · 2006 · 63 citations · Full text
Business, Marketing, Marketing Management +16
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