Concepedia

Gregor Jawecki

GJ

Statistics

Publications

5

Citations

1.3K

H-Index

5

Active since

2006

Affiliations

Management Center Innsbruck(Current)

Gregor Jawecki is an author at Management Center Innsbruck specializing in social innovation, management, and marketing.

Top concepts

MarketingManagementSocial InnovationSocial ComputingInteractive MarketingEngineeringCommunicationUser ExperienceCultureBranding

Publications per year

2006–2011

5

Publications

5

Consumer Empowerment Through Internet-Based Co-creation

Johann Füller, Hans Mühlbacher, Kurt Matzler et al. · Journal of Management Information Systems · 2009 · 684 citations

Engineering, Consumer Research, Communication +22

Innovation creation by online basketball communities

Johann Füller, Gregor Jawecki, Hans Mühlbacher · Journal of Business Research · 2006 · 528 citations

Marketing, Innovation Creation, Technology +11

A Comparison of Creative Behaviours in Online Communities across Cultures

Gregor Jawecki, Johann Füller, Johannes Gebauer · Creativity and Innovation Management · 2011 · 29 citations · Full text

Creative Communications, Engineering, Media Innovation +25

How brands enchant: Insights from observing community driven brand creation

Johann Fueller, Marius K. Luedicke, Gregor Jawecki · ACR North American Advances · 2008 · 26 citations

Digital Marketing, Social Space, Brand Strategy +21

How to use the innovative potential of online communities? Netnography &ndash; an unobtrusive research method to absorb the knowledge and creativity of online communities

Gregor Jawecki, Johann Füller · International Journal of Business Process Integration and Management · 2008 · 12 citations

Digital Society, Online Communities, Communication +22

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