Concepedia
Statistics
Publications
23
Citations
2.6K
H-Index
20
Active since
1987
Affiliations
International University of Monaco(Current)
Universität Innsbruck
Copenhagen Business School
Management Center Innsbruck
Institut National de la Statistique et des Etudes Economiques
Hans Mühlbacher is an author at International University of Monaco specializing in business, marketing, and management.
Publications per year
1987–2022
Consumer Empowerment Through Internet-Based Co-creation
Johann Füller, Hans Mühlbacher, Kurt Matzler et al. · Journal of Management Information Systems · 2009 · 689 citations
Management, Information Technology, Organizational Behavior +16
Innovation creation by online basketball communities
Johann Füller, Gregor Jawecki, Hans Mühlbacher · Journal of Business Research · 2006 · 531 citations
Management, Innovation Management, Organization Studies +14
Community based innovation: How to integrate members of virtual communities into new product development
Johann Füller, Michael Bartl, Holger Ernst et al. · Electronic Commerce Research · 2006 · 475 citations
Management, Innovation Management, Innovation +13
Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty
Karine Raïes, Hans Mühlbacher, Marie-Laure Gavard-Perret · Journal of Business Research · 2015 · 114 citations
Business, Marketing, Marketing Management +14
A Manager's Perspective on Virtual Customer Integration for New Product Development
Michael Bartl, Johann Füller, Hans Mühlbacher et al. · Journal of Product Innovation Management · 2012 · 92 citations
Management, Innovation Management, Marketing +10
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