Statistics
Publications
6
Citations
242
H-Index
6
Active since
2015
Karine Raïes is an author at École de management de Lyon specializing in brand consumption, marketing management, and business.
Publications per year
2015–2022
6
6
One pie, many recipes: Alternative paths to high brand strength
Reinhard Grohs, Karine Raïes, Oliver Koll et al. · Journal of Business Research · 2015 · 37 citations
Nathalie Bénet, Aude Deville, Karine Raïes et al. · Journal of Business Research · 2022 · 16 citations
Management, Hospitality Management, Performance Management +16
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