Concepedia

Maria Kreuzer

MK

Statistics

Publications

7

Citations

306

H-Index

7

Active since

2010

Affiliations

International University of Monaco(Current)

Universität Innsbruck

Maria Kreuzer is an author at International University of Monaco specializing in marketing, management, and brand development.

Top concepts

MarketingManagementBrand DevelopmentBusinessBrand StrategyBrand AwarenessBrand ManagementConsumer ResearchCultureFashion

Publications per year

2010–2022

7

Publications

7

Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages

Oliver Koll, Sylvia von Wallpach, Maria Kreuzer · Psychology and Marketing · 2010 · 135 citations

Comparing Free Associations, Consumer Study, Consumer Research +22

Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors

Sylvia von Wallpach, Maria Kreuzer · Journal of Business Research · 2012 · 51 citations

Embodiment, Embodied Cognition, Design +9

Moments of care: How interpersonal interactions contribute to luxury experiences of healthcare consumers

Maria Kreuzer, Vesna Cado, Karine Raïes · Journal of Business Research · 2019 · 40 citations

Customer Experience, Customer Satisfaction, Family Medicine +13

Home in the re-making: Immigrants' transcultural experiencing of home

Maria Kreuzer, Hans Mühlbacher, Sylvia von Wallpach · Journal of Business Research · 2017 · 29 citations

Human Migration, Transcultural Experiencing, Culture +9

The experience of luxury craftsmanship – a strategic asset for luxury experience management

Annalisa Tarquini, Hans Mühlbacher, Maria Kreuzer · Journal of Marketing Management · 2022 · 21 citations

Customer Experience, Luxury Craftspeople, Luxury +24

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