Concepedia

Sylvia von Wallpach

SV

Statistics

Publications

22

Citations

1.4K

H-Index

19

Active since

2009

Affiliations

Copenhagen Business School(Current)

Universität Innsbruck

Management Center Innsbruck

Fachhochschule Salzburg

International University of Monaco

Sylvia von Wallpach is an author at Copenhagen Business School specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessBrand DevelopmentBrand EquityBrand AwarenessBrand StrategyBrand ManagementConsumer ResearchCulture

Publications per year

2009–2022

22

Publications

22

An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation

Christine Vallaster, Sylvia von Wallpach · Journal of Business Research · 2012 · 254 citations

Marketing, Multi-stakeholder Brand, Stakeholder Management +14

Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages

Oliver Koll, Sylvia von Wallpach, Maria Kreuzer · Psychology and Marketing · 2010 · 135 citations

Comparing Free Associations, Consumer Study, Consumer Research +22

Conceptualizing unconventional luxury

Thyra Uth Thomsen, Jonas Holmqvist, Sylvia von Wallpach et al. · Journal of Business Research · 2020 · 119 citations

Culture, Luxury, Material Culture +3

Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle

Marina Leban, Thyra Uth Thomsen, Sylvia von Wallpach et al. · Journal of Business Ethics · 2020 · 95 citations · Full text

Social Identity, Digital Society, Social Media +9

Performing identities: Processes of brand and stakeholder identity co-construction

Sylvia von Wallpach, Andrea Hemetsberger, Peter Espersen · Journal of Business Research · 2016 · 90 citations

Brand Equity, Management, Business +8

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